Social media is a great way to connect with customers and increase your visibility. Wikipedia is an encyclopaedic source for information with strict notability requirements categorizing it as earned media. It demonstrates how accomplished and well-known your business, products, or services are. The potential to increase trust and your reputation with shareholders and existing clients, draw new clients, and provide an in-depth overview of notable aspects of your company and key personnel, are additional benefits to having a Wikipedia page. This is because information on the page must be cited and credible. As a first stop for people seeking information, Wikipedia is the most well-known and frequently used encyclopedia, receiving an average of 258 million daily views (Wikipedia, 2021). Alexa and Siri both use Wikipedia to answer user questions. This dramatically increases the odds that people will find your company. A Wikipedia page boosts your SEO with Knowledge Panels placing you near the top of search results and can further drive traffic to your website given that monthly, 43 million users click to external links (Piccardi et al., 2021).
Sources:
Piccardi et al. (2021). On the value of Wikipedia as a gateway to the web. https://arxiv.org/abs/2102.07385
Wikipedia. (2021, April 22). Wikipedia: Statistics. Wikipedia, the free encyclopedia
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